Volume 7 (Issue 1)

Amina Hussnain , Fakiha Nosheen , Dr. Anam Tariq

The Role of Artificial Intelligence in Enhancing Talent Management Practices: A Study of Engagement, Retention, and Organizational Commitment

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Saroosh Tariq , Gulfraz Naqvi , Dr. Ali Abbas , Dr. M Asghar Mughal

Work-Life Harmony: A Study of Female Educators in Pakistan

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Humera Imtiaz , Aysha Qayyum , Muhammad Asghar Ali , Muhammad Ali Haider Chauhan , Rutaba Shahzad , Sayed Ali Hussain Bukhari

Drivers of Customer Engagement: The Role of Brand Reputation, Packaging Appeal, Salesperson Influence, and Brand Love

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Gulfraz Naqvi , Dr. Ali Abbas , Dr. M Asghar Mughal , Saroosh Tariq

The Ethical Dilemmas of HCI: Privacy, Bias, and User Autonomy in Digital Systems

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Anushay Awais , Areeba Faisal , Dr. Anam Tariq1

Electronic human resource management (e-HRM) design for organizational effectiveness: Incorporation of employee outcomes as situational variables and the impact of Perception of Organizati

Electronic human resource management (e-HRM) design for organizational effectiveness: Incorporation of employee outcomes as situational variables an...

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Fatima Saleem, Mehar Issac, Muriel Cecil, Rishayal Naz, Sara Aslam

The Role of Artificial Intelligence in Consumers’ Brand Preference for Retail Banks in Pakistan

Artificial Intelligence (AI hereafter) is changing the way retail banking operates by transforming customer interactions, improving service customiz...

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Simran Tariq, Maznah Hamid, Dr. Anam Tariq, Saroosh Tariq

A Multiple Mediation Model: Exploring the Influence of social media on Green Consumption Intention Among Generation Z

One of the key factors in ensuring sustainable consumption is the shift in consumer attitudes toward a more balanced purchase of green products. The f...

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Arslan Aslam, Muhammad Usman Awan, Ahmad Sohail Lodhi

Strategic Ingredients for Innovation: The Mediating Role of Knowledge Management and the Moderating Role of Management Support in Organizational Culture

This study examines the impact of administrative culture, specifically adhocracy, clan, market, and hierarchy cultures, on product innovation in moder...

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Zohair Farooq Malik, Dr. Ramiz Ur Rehman, Dr. Rizwan Ali

Revisiting Auditor Independence: How Non-Audit Services and Family Ownership Influence the Cost of Capital in Emerging Economies

Audit quality enhances the reliability of financial statements to the financial statement users and minimizes information asymmetry. The previous lite...

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Maliani Mohamad, Lily Julienti Abu Bakar, Tanveer Akhtar

Examining the Role of Peer Influence, Consumer Confidence, Risk Awareness, and Supportive Resources on E-commerce Familiarity, Usability, and Customer Commitment: The Mediating Effect of W

Advantages of e-commerce have been a necessity, especially in the COVID-19 period. The challenge is in effectively implementing e-commerce and achievi...

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Fareed Ul Hassan, Arslan Aslam

Scalability, Ethics, and Integration Challenges in AI Driven Quality Management Systems: Examining the Mediating Role of Cost-Effectiveness

The introduction of Artificial Intelligence (AI) into Quality Management Systems (QMS) is causing the organizations to begin to perceive quality assur...

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