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  3. Drivers of Customer Engagement: The Role of Brand Reputation, Packaging Appeal, Salesperson Influence, and Brand Love
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Humera Imtiaz , Aysha Qayyum , Muhammad Asghar Ali , Muhammad Ali Haider Chauhan , Rutaba Shahzad , Sayed Ali Hussain Bukhari

Drivers of Customer Engagement: The Role of Brand Reputation, Packaging Appeal, Salesperson Influence, and Brand Love

Humera Imtiaz associated with HSM school of UMT as lecturer