Fatima Zahra , Saqib Ilyas

Exploring the Nexus of Entrepreneurship: The Role of Institutional Pressure and Political Stability in Subjective Well-Being and Psychological Functioning

The underpinning research objective of the current study is to evaluate the relationship between entrepreneurship and well-being. As the prior studies...

View Full Article

Zara Aslam

The Impact of Social Media Marketing Activities on Brand Loyalty through Brand Equity in Pakistan

This research analyses the relationship between social media marketing activities, brand equity, and brand loyalty in the Pakistan context. The primar...

View Full Article

Aimen Akmal , Gulfraz Naqvi , Amer Shakeel

Factors Causing Brain Drain in Pakistan

Brain Drain is a term that highlights as a significant factor in a country’s growth and productivity that defines the migration of highly skilled and...

View Full Article

Raneem Bilal , Abid Rasheed , Zain Fatima

Financial Literacy and Financial Decision Making among University Students: Evidence from Pakistan

The main objective of every educational institution is to create leaders of tomorrow by polishing the students of today. It is crucial for an individu...

View Full Article

Afifa Saleem

What Factors Does Customer Satisfaction Effects Market Trends

This research aims to explore the intricate relationship between social media usage and its impact on mental health, focusing on diverse dimensions su...

View Full Article