Abid Rasheed , Sidra Fayyaz , Imran Shahzad , kashif Ali

Does Profitability of a Corporation depends on it’s Corporate Social Responsibility?

This study was to find the impact of corporate social responsibility practices on the firm financial performance of the oil and gas sector of Pakistan...

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Nida Rasheed , Fatima Afzal

Impact of consumer’s values on ethical goods word of mouth behaviors

This study is expected to quantify the impact of value image, strategic image, and trajectory image on ethical goods word of mouth behavior based on t...

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Myra Waqar , Aima Khan

Impact of Price and Service Quality on Brand Loyalty in Telecommunication Industry: The Mediating Effect of Customer Satisfaction

The main reason for conducting this research is to study that how brand loyalty has been affected by price and service quality in telecommunication in...

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Shahbaz Ahmed , Sidra Kanwa , Rab Nawaz Lodhi

Leadership Enhances Affective Organizational Commitment and Knowledge Sharing Behavior: A Comparative Study of Gender Disparity

In this dynamic and technological world, leadership became the backbone of every organization. To understand this contemporary life cycle, the present...

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