Anam Tariq , Rida Zahra , Saroosh Tariq

Impact of Brand Personality on Brand Loyalty: The mediating role of Self-Congruence and Brand Trust

The study examines the impact of brand personality on brand loyalty. It also explores the mediating role of self-congruence and brand trust on the rel...

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Muhammad Ahmad Hassan

Do Macroeconomic indicators influence stock returns?

The financial sector plays an imperative character in the economic growth and progress of a state, and efficient use of capital resources makes the fi...

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Safeer Ullah Khan , Salman khan , Aimen Abbas Khan , Maria Khalid

Exploring the Effects of Social Influence and Perceived Enjoyment of Customers Acceptance Intention of Self- Service Technology in the Restaurant Industry

The quick placement of guest self-service kiosks in hotels has created a need to understand better how to motivate guests to use the technology.

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Ghulam Mustafa , Dr Imran Shahzad , Dr. Bilal Sarwar , Dr. Nadeem Ayub Bhutta

Comparison of Operational Efficiency of MFIs in South Asia and East Africa

This study is a comparison of the operational efficiency of microfinance institutions in South Asia and East Africa. Three countries were included fro...

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Saadat Ullah Kirmani

Comparative Financial Statement Analysis Microfinance Banks in Pakistan

This study is aimed at comparative financial statement analysis of microfinance banks in Pakistan.

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